2012-08-17

Why Facebook's Stock Is In The Tank

So here I am minding my own Facebook page, and I see that there are some advertising things for me to look at (see right).

Now Hiring.

Now Hiring.

Now Hiring.

Guaranteed Approval for some credit card.

And a PSA for Nurse Practitioner Clinic*.

Anyone who wonders A) how Facebook is going to make any money and B) why their stock is tanking should consider the quality of these advertisements, the frequency with which they will entice click-through yielding value for the advertisers, and the halo effect that these quality advertisements have on other, future advertising that will inevitably follow.

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*== NPCs are a whole other problem.  They are inevitably only going to be only marginally better than Telehealth is, in that NPCs will at least be able to put a band-aid on your minor boo-boo before defaulting to the advice to "go to the emergency room" if there's anything even remotely possibly wrong with you.  How this eases pressure on emergency rooms is beyond me.